Thursday, June 23, 2011

Sales Strategies - When Do I Use a Story?

Telling tales is a wonderful means of getting, and holding your prospects attention whilst you deliver different messages relating to your product or service. They're great for constructing rapport, and discovering what messages encourage your consumer/buyer, and what other subjects to avoid.Powerful tales can be used in each step of the gross sales process. But their actual power is in overcoming objections. When people listen to your story, they will be asking themselves, "will this work for

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